Last updated: October 2026
Felt & Heard™ is committed to protecting your privacy and handling your personal information responsibly.
This privacy policy explains what personal information we collect, why we collect it, how we use it, who we may share it with and the rights you have in relation to your information.
For the purposes of UK data protection law, Smartdog Digital trading as Felt & Heard™ is the data controller responsible for the personal information described in this policy.
1. Information we collect
The information we collect depends on how you interact with us and whilst on our website http://feltandheard.com.
When you make an enquiry
If you contact us through our website, by email or through another communication channel, we may collect:
- your name;
- your email address;
- your telephone number, if you choose to provide it;
- the name of your business or organisation, where relevant; and
- any information you include in your enquiry or correspondence.
We only ask for the information we reasonably need to respond to your enquiry.
When you become a client or use our services
If you decide to work with us, we may collect additional information that is necessary to provide our services and manage our relationship with you. This may include:
- your name and contact details;
- your business or organisation details;
- your billing details;
- your address, where this is required for providing our services, invoicing, contracts or administration;
- information relating to the services we are providing to you; and
- records of our communications with you.
We do not ask for address information simply for making a general enquiry.
Information collected when you use our website
When you visit our website, limited technical information may be collected automatically by our website hosting, security or analytics tools. This may include information such as:
- your IP address;
- browser and device type;
- pages visited;
- approximate location derived from your IP address;
- the date and time of your visit; and
- information about how you use our website.
Where cookies or similar technologies are used, further information is provided in our Cookie Policy.
2. How we use your information
We may use your personal information to:
- respond to enquiries and communicate with you;
- provide quotations or information about our services;
- take steps at your request before entering into a contract;
- provide and manage the services you have asked us to provide;
- administer our relationship with clients;
- issue invoices and maintain financial and business records;
- operate, maintain and secure our website and systems;
- improve our services and website;
- comply with legal, accounting and regulatory obligations;
- establish, exercise or defend legal claims; and
- send marketing communications where we are permitted to do so.
We will not use your personal information for purposes that are incompatible with the reasons for which it was originally collected.
3. Our lawful bases for using your information
Under UK data protection law, we must have a lawful basis for processing your personal information.
Depending on the circumstances, we may rely on:
Contract
Where processing is necessary to provide our services, enter into a contract with you or take steps at your request before entering into a contract.
Legitimate interests
Where processing is reasonably necessary for the operation and development of our business, provided those interests are not overridden by your rights and interests. This may include responding to business enquiries, maintaining business records, protecting our systems and improving our services.
Legal obligation
Where we need to process information to comply with a legal, regulatory, tax or accounting obligation.
Consent
Where you have specifically agreed to a particular use of your personal information. Where we rely on consent, you can withdraw it at any time.
4. Sharing your information
We do not sell your personal information.
We may share personal information with trusted third-party service providers where this is necessary to operate our business or provide our services.
These may include providers of:
- website hosting and maintenance;
- email and communications;
- cloud storage and file management;
- customer relationship or project management tools;
- accounting and invoicing services;
- payment processing;
- analytics and website security; and
- professional services such as accountants, insurers or legal advisers.
These providers may only receive the information reasonably necessary for them to provide their services to us.
Where a third party processes personal information on our behalf, we take reasonable steps to ensure appropriate data protection arrangements are in place.
We may also disclose personal information where we are required to do so by law, regulation, court order or another lawful authority, or where necessary to establish, exercise or defend our legal rights.
5. International transfers
We operate in the United Kingdom and do not intentionally transfer your personal information outside the UK.
Where we use third-party services to process personal information on our behalf, we take reasonable steps to understand where that information is processed and stored.
If we introduce a service that results in personal information being transferred outside the UK, we will ensure that appropriate safeguards are in place as required by UK data protection law and will update this privacy policy where necessary.
6. How long we keep your information
We keep personal information only for as long as reasonably necessary for the purposes for which it was collected, including to meet legal, accounting and regulatory requirements.
For example:
- information relating to an enquiry will normally be retained only for as long as reasonably necessary to deal with the enquiry and any subsequent discussions;
- client and project information may be retained for the duration of our working relationship and for an appropriate period afterwards; and
- financial and transaction records may be retained for longer where required by tax or accounting law.
When information is no longer required, we will securely delete or anonymise it where reasonably practicable.
7. How we protect your information
We take reasonable technical and organisational measures to protect personal information against loss, misuse, unauthorised access, disclosure, alteration or destruction.
However, no system of electronic storage or transmission can be guaranteed to be completely secure.
8. Marketing communications
We may contact existing clients or people who have expressed an interest in our services where permitted by law.
Where consent is required, we will ask for it before sending marketing communications.
You can ask us to stop sending marketing communications at any time by using the unsubscribe option included in the communication or by contacting us directly.
9. Your data protection rights
Depending on the circumstances, UK data protection law may give you the right to:
- request access to the personal information we hold about you;
- ask us to correct inaccurate or incomplete information;
- ask us to delete your personal information;
- ask us to restrict the way we use your information;
- object to certain uses of your information;
- request the transfer of certain information to you or another organisation; and
- withdraw consent where we rely on consent to process your information.
Not every right applies in every situation.
If you would like to exercise any of these rights, please contact us using the details below.
You also have the right to complain to the Information Commissioner’s Office (ICO) if you are unhappy with how we have handled your personal information.
10. Cookies
Our website may use cookies and similar technologies where necessary for the website to function and, where applicable, to understand how visitors use the website.
Where cookies are not strictly necessary, we will request consent where required by law.
Please see our Cookie Policy for more information.
11. Links to other websites
Our website may contain links to websites operated by other organisations.
We are not responsible for the privacy practices or content of third-party websites. We recommend reviewing the privacy information provided by any external website you visit.
12. Changes to this privacy policy
We may update this privacy policy from time to time, for example where our services, technology, legal obligations or the way we use personal information changes.
The latest version will always be published on our website and the date at the top of this policy will show when it was last updated.
Where a change significantly affects how we use personal information, we will take reasonable steps to bring that change to the attention of affected individuals.
13. Contact us
If you have any questions about this privacy policy, how we use your personal information or your data protection rights, please contact:
Smartdog digital t/a Felt & Heard™
Illiya Vjestica
[email protected]
Parkhill Studio,
Walton Road,
Wetherby,
West Yorkshire,
LS22 5DZ.